Premium UA Financing for Mobile Games

Scale Your Game
with Smarter
Capital

The most competitive UA financing for mobile game developers. Flexible revolving credit, industry-leading rates, and strategic guidance from a team that's been in your shoes.

Start Growing Today → See How It Works
0M+
Monthly Capacity
Up to 0%
UA Financing
Fixed
Interest Rate
Partnership Overview ● Active
Credit Facility $10M+
UA Coverage Up to 100%
Interest Rate Best in Market
UA Spend Growth
Why Plan A Games

Your Partner for
Intelligent Growth

We combine flexible financing with deep mobile gaming expertise to help you scale faster and smarter, without giving up equity or control.

True Flexibility
Revolving Credit Line
Draw, repay, and re-draw funds anytime with zero additional fees. Your credit line adapts to your cash flow: no rigid timelines, no hidden costs.
Most Competitive
Best-in-Class Rates
Industry-leading interest rate that never increases. No penalties, no surprises, no matter how long your ROAS curve takes to play out.
Full Capacity
Up to 100% UA Financing
We cover up to 100% of UA costs for qualifying games. Our predictable structure is built to accelerate long-term goals, not just bridge a cash gap.
Expert Support
Strategic Partnership
Beyond capital, we provide expert guidance on KPI optimization and UA efficiency. Our team has scaled games to $1B+ revenue, so we know what it takes.
What Sets Us Apart

Our Three Pillars

Unlike traditional lenders who only provide capital, we give you the complete toolkit to scale successfully.

01
Flexible Capital
Financing Designed
for Growth
A unique capital structure fully aligned with how games actually scale. We win when you win.
  • →Draw, repay, re-deploy with zero fees
  • →Up to 100% UA cost coverage
  • →Low rates during the critical scaling phase
  • →Multi-year bespoke deal terms
02
Expert Guidance
50+ Years of
Scaling Expertise
Our team has scaled games to $1B+ revenue. We don't just fund growth. We actively guide it.
  • →KPI optimization consulting
  • →Product & LiveOps strategy
  • →Investor network access
  • →Game professionals, not bankers
03
Data Intelligence
Purpose-Built
Data Platform
Seamlessly integrate with your MMP for real-time UA insights without manual reporting overhead.
  • →Real-time UA performance monitoring
  • →Automated cohort & LTV modeling
  • →Channel mix optimization
  • →Connected directly to fund flows
Capital Partner

Backed by Industry Leaders

Our partnership with Fortress Investment Group enables us to offer unparalleled financing capacity and terms that no one else in the market can match.

This backing means we can offer multi-year, scalable facilities that grow with your game from initial validation all the way to full acceleration with the most competitive rates available.

  • ✓Industry-leading interest rates and terms
  • ✓Scale capital to $10M+ per partner as your game grows
  • ✓Long-term certainty with flexible multi-year facilities
  • ✓Partnership focus over transactional lending

A leading, diversified global investment manager with deep expertise in credit and alternative investments, providing Plan A Games with the firepower to offer best-in-market rates.

$54B
Assets Under Management
$200B+
Total Investments
1998
Founded
Global
Investment Reach
Our Difference

Not Just Capital —
A True Partnership

01
Aligned Incentives
Our success fee only triggers when you hit meaningful revenue milestones. We profit when you do, not while you struggle. That changes everything.
02
True Revolving Flexibility
Unlike cohort-by-cohort lenders, our revolving line lets you draw, repay, and re-deploy freely. Your cash flow drives the schedule, not ours.
03
Operators, Not Bankers
We've scaled games past $1B in revenue ourselves. When we give guidance, it comes from experience, not a spreadsheet model.
Get Started

Ready to Scale Your Game
to New Heights?

If your game shows strong performance and you're ready to expand UA budgets with a partner that truly understands growth, let's connect.

✉  Get Started →
Fast Response
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Free consultation & assessment
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