Our Process

How It Works

A structured, low-risk path from first evaluation to full acceleration. Every phase is designed to build confidence before increasing commitment.

01
1–3 months
Diligence

We lend a small amount to test KPIs and validate that your game can absorb more UA spend profitably. We deploy our monitoring platform, confirm fund flows, and build a data-driven scale-up plan together.

KPI Valuation
Deploy Monitoring
Build Scale-Up Plan
02
3–12 months
Scale

Once KPIs are confirmed, we cover 80% of receivables to ramp up UA spend significantly. Real-time monitoring, continuous creative and channel optimization, flexible drawdowns based on your trajectory.

80% Receivables Coverage
Channel Optimization
Flexible Drawdowns
03
Ongoing
Accelerate

If KPIs prove the game can absorb more, we remove the receivables cap. Ongoing strategic support, continued flexible financing, and full access to our team across UA, product, LiveOps, and business development.

Remove Receivables Cap
Full Strategic Support
Network Access
A Full Partnership

What You Get When Working
with Plan A Games

We don't just write a check. We become invested in your growth, with capital, expertise, and data working together from day one.

01
Flexible Capital

Capital That Scales With You

A revolving credit facility that grows as your game does. Draw down what you need, when you need it: no fixed schedules, no equity given up, no hidden fees.

  • ✓ Up to 100% UA financing
  • ✓ Revolving: repay & redraw
  • ✓ Zero equity or warrants
02
Expert Guidance

Operators in Your Corner

Our team has scaled mobile games past $1B in revenue. We've sat in your seat, made your trade-offs, and learned what works. That experience is yours to leverage.

  • ✓ UA & creative strategy
  • ✓ Channel & payback optimization
  • ✓ LiveOps & product advisory
03
Data Intelligence

Decisions Powered by Data

Our proprietary monitoring platform integrates with your MMP and data stack. Real-time dashboards, LTV modeling, and cohort analysis so every dollar is deployed with precision.

  • ✓ MMP & data stack integration
  • ✓ Real-time performance dashboards
  • ✓ LTV modeling & cohort analysis

Engagement Steps

A clear roadmap from initial evaluation to active partnership

Step 01
Initial Conversation

We learn about your game, your goals, and whether there's a fit. No pressure, no commitment, just an open conversation about how we work and what you need.

Step 02
NDA Signed & Data Review

Once we're aligned on interest, we sign an NDA and review your MMP data and company financials. We conduct thorough due diligence to build a customised proposal.

Step 03
Deal Terms Outline

We present a tailored term sheet covering facility size, interest rate, and repayment structure. We review together, negotiate, and finalise the deal that works for both sides.

Step 04
Deploy Funds

Funds are available upon signing. Our monitoring platform integrates with your MMP and data stack to support your growth.

Ready to Start the
Conversation?

No obligation. We'll evaluate your game, share our honest assessment, and outline exactly what a partnership could look like.

Apply Now →